Investor Charter

A. Vision and Mission Statements for Investors
Vision: Invest with knowledge & safety.
Mission: Every investor should be able to invest in the right investment products based on their needs, manage and monitor them to meet their goals, access reports, and enjoy financial wellness.

B. Details of Business Transacted by the Investment Adviser with Respect to Investors

  • Enter into an agreement with the client, providing all details, including fee details, conflict of interest disclosure, and confidentiality maintenance.
  • Conduct proper and unbiased risk-profiling and suitability assessment of the client.
  • Obtain registration with Know Your Client Registration Agency (KRA) and Central Know Your Customer Registry (CKYC).
  • Conduct an annual audit.
  • Disclose the status of complaints on its website.
  • Display the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers, and associated SEBI regional/local office details on its website.
  • Employ only qualified and certified employees.
  • Deal with clients only from official numbers.
  • Maintain records of interactions with all clients, including prospective clients (prior to onboarding), where any conversation related to advice has taken place.

 

C. Details of Services Provided to Investors (No Indicative Timelines)

  1. Onboarding of Clients:
    • Sharing of agreement copy.
    • Completing KYC of clients.
  2. Disclosure to Clients:
    • Provide full disclosure about its business, affiliations, and compensation in the agreement.
    • Not access client’s accounts or holdings for offering advice.
    • Disclose the risk profile to the client.
  3. Investment Advice:
    • Provide investment advice based on the risk-profiling and suitability of the client.

 

D. Details of Grievance Redressal Mechanism and How to Access It

  1. Investors should first approach the concerned Investment Adviser to resolve grievances within 30 days.
  2. If unsatisfied, investors may lodge a complaint with SEBI on the SCORES portal, a centralized web-based complaints redressal system. SEBI facilitates tracking of the complaint status.
  3. For physical complaints, investors may send their grievances to:
    Office of Investor Assistance and Education,
    Securities and Exchange Board of India,
    SEBI Bhavan, Plot No. C4-A, ‘G’ Block, Bandra-Kurla Complex,
    Bandra (E), Mumbai – 400051.

 

E. Expectations from Investors (Responsibilities of Investors)

Do’s:

  1. Always deal with SEBI-registered Investment Advisers.
  2. Ensure that the Investment Adviser has a valid registration certificate.
  3. Check for SEBI registration number on SEBI’s official website.
  4. Pay only advisory fees via banking channels and maintain duly signed receipts.
  5. Request a risk profiling assessment before accepting investment advice.
  6. Insist that the Investment Adviser provides advice strictly based on risk profiling.
  7. Ask all relevant questions and clear doubts before acting on advice.
  8. Assess the risk-return profile, liquidity, and safety aspects before investing.
  9. Insist on written, signed, and stamped terms and conditions.
  10. Be vigilant in transactions.
  11. Approach appropriate authorities for redressal of grievances.
  12. Inform SEBI about Investment Advisers offering assured or guaranteed returns.

 

Don’ts:

  1. Don’t fall for stock tips under the pretext of investment advice.
  2. Do not provide funds for investment to the Investment Adviser.
  3. Don’t trust promises of indicative, exorbitant, or assured returns.
  4. Don’t fall for luring advertisements or market rumors.
  5. Avoid transactions based solely on phone calls or messages from advisers.
  6. Don’t take decisions based on repeated calls or messages.
  7. Do not fall for limited-period discounts, incentives, or gifts.
  8. Avoid investments that do not match your risk-taking appetite and goals.
  9. Do not share login credentials and passwords of trading/demat accounts with the Investment Adviser.